Cross-Cultural Tourism Studies: An Introduction
Tourism is an international phenomenon which affects the markets all around the world. Research on cross-cultural tourism looks at how psychological elements of personality, motivations and attitudes influence traveling preferences. Still, because the topic is very new, as fast, intercontinental and leisure traveling boomed in the last century, the research lacks a lot of evidence. So, This article doesn’t aim to dive into specific statistics about different nationalities’ preferences on traveling, but is rather an introduction to the field. Cross-cultural research in general, not only in tourism, is also by itself a very enlightening way to explore psychological and other themes as it adds diversity to the subjects. Enjoy!